The Intersection of AI and Social Critique
In a world increasingly shaped by artificial intelligence, the line between fiction and reality is becoming blurred. One artist, Hiromi Ozaki, known as Sputniko!, has taken this concept to an extreme by using AI to create six virtual “tech bros” who engage in heated debates about the future of humanity. This project, titled “Tech Bro Debates Humanity #2,” serves as a powerful commentary on the growing influence of technology and its implications for society.
Ozaki’s work explores the idea that technology, while often seen as a tool for progress, can also be a source of division and inequality. By creating these AI-generated characters, she highlights the potential dangers of allowing tech elites to dictate the narrative around technological advancements. The avatars, designed to resemble stereotypical “tech bros,” discuss topics ranging from the future of the working class to the fate of democracy, with a chilling indifference that reflects the real-world concerns of many.
The Evolution of an Artist’s Perspective

Ozaki’s journey as an artist has been marked by a shift in her perspective on technology. Initially drawn to the field as a means of social change, she has become increasingly wary of its potential to deepen existing inequalities. Her work has evolved from exploring the impact of technology on everyday life to addressing broader societal issues. This transformation is evident in her recent solo exhibition, “Can I Believe in a Fortunate Tomorrow?” which features several thought-provoking video installations.
One of the key pieces in the exhibition, “Can I Believe in a Fortunate Tomorrow?” uses AI to simulate the optical phenomenon known as “saiun,” where the sun shines through iridescent clouds to create streams of rainbow-colored light. This piece invites viewers to reflect on the value of rarity, chance, and surprise in our lives. Another installation, “Drone in Search for a Four-Leaf Clover,” uses a drone equipped with image recognition algorithms to scan fields of clovers, highlighting the tension between efficiency and the joy found in the search itself.
The Impact of Technology on Work and Society
Ozaki’s concerns about technology extend beyond the art world. She notes that the digitalization of work and widespread internet connectivity have contributed to a rise in work hours, contrary to the predictions of economists like John Maynard Keynes. While technology was once hailed as a way to reduce workload, it has instead led to longer hours and increased pressure on workers. This trend is particularly pronounced among Gen Z and Millennials, who are increasingly seeking to disconnect from digital devices.
The rejection of “hustle culture” by many young people reflects a growing awareness of the inequalities it perpetuates. Ozaki sees this as a recognition that the current system is unsustainable, with wealthy stakeholders benefiting at the expense of workers. She argues that despite technological progress, we are not working fewer hours but rather producing more, with the benefits accruing to those in power.
Addressing Social Inequalities Through Technology
Despite her concerns, Ozaki has used technology to address social inequalities outside of her artistic work. In 2019, she co-founded Cradle, a startup aimed at improving women’s healthcare services in Japan. The company collaborates with major corporations to provide employees with better resources for their wellbeing, including e-seminars on health topics, virtual medical consultations, and employer-subsidized coupons at partner clinics. Over time, the platform has expanded to cater to men and trans individuals as well.
For Ozaki, Cradle represents a medium through which she can express her values and explore ideas. She acknowledges the paradox of being an anti-capitalist “artist activist” who also owns a business and works with major corporations. However, she believes that understanding and leveraging capitalism can be a tool for social change.
The Role of Art in Societal Reflection
Ozaki’s work continues to provoke thought and spark conversations about the role of technology in our lives. Her installations challenge viewers to consider the implications of AI and the increasing influence of tech elites. By blending art with social critique, she offers a unique perspective on the complex relationship between technology and society.
As her projects continue to evolve, Ozaki remains committed to using her platform to address pressing issues and inspire change. Whether through her art or her entrepreneurial ventures, she demonstrates that technology can be both a tool for progress and a catalyst for reflection.