Breaking Stereotypes: Women Redefining Strength in South India
In a region where traditional gender roles often dictate physical expectations, a growing number of women in South India are challenging norms by embracing bodybuilding. This movement, though still emerging, is reshaping perceptions of strength and femininity. Through the lens of photographer Keerthana Kunnath, these women are not only defying societal expectations but also redefining what it means to be strong.
A New Era of Female Bodybuilders
Keerthana Kunnath, a London-based photographer originally from Kerala, has been documenting the stories of female bodybuilders in her home state. Her series “Not What You Saw” captures the essence of these women as they train, compete, and challenge the status quo. The images reveal a unique blend of power and grace, showcasing the dedication and resilience required to excel in a sport that remains largely male-dominated.
Kunnath’s journey into this world began with an Instagram account she stumbled upon, which featured a female bodybuilder. Intrigued by the athlete’s journey, she was drawn to the idea of capturing their stories through photography. What started as a personal project soon evolved into a broader exploration of how women in Kerala are navigating the challenges of bodybuilding in a society that often views muscular women as unconventional.
Defying Tradition and Family Expectations

For many of these women, the path to bodybuilding has not been easy. Bhumika Kumar, a 22-year-old bodybuilder from Kochi, shared her struggles with family support. Growing up, she was not allowed to engage in physical activities, which left her feeling physically inactive during her school years. However, her passion for fitness led her to discover workout videos on YouTube, eventually leading her to join a gym.
Her journey was not without resistance. Kumar faced significant pressure from her family, who were initially uncomfortable with her choice to pursue bodybuilding. Despite this, she persisted, winning local titles and now coaching aspiring athletes. Her story reflects the broader challenges that many women face when choosing to embrace a sport that is not traditionally associated with their gender.
The Power of Community and Support
Kunnath’s work highlights the importance of community among these bodybuilders. Although many of them do not know each other personally, they share a mutual admiration and respect for one another. This sense of camaraderie is crucial in a field where support can be scarce.
Sandra A S, a 25-year-old bodybuilder, has been training for four years and now coaches others. She believes that female bodybuilders have the potential to represent their country on the international stage, but she acknowledges the difficulties they face in receiving adequate support. Despite these challenges, she remains committed to breaking barriers and inspiring the next generation of athletes.
Reimagining the Image of Strength
Kunnath’s approach to photographing these women is both innovative and respectful. Rather than focusing on the typical gym attire or flashy costumes, she incorporates elements of Indian culture, drawing inspiration from the iconography of goddesses. This artistic choice allows her to capture the strength and beauty of these athletes in a way that is both empowering and dignified.
Through her work, Kunnath aims to challenge the stereotypes that often accompany muscular women. She emphasizes that while these athletes may appear strong and intimidating, they also possess a softness and vulnerability that should not be overlooked. This duality is a powerful reminder that strength comes in many forms.
Celebrating Resilience and Determination
The stories of these women are not just about physical transformation; they are about resilience, determination, and the courage to defy societal expectations. Each athlete has carved out a space for themselves in a sport that has historically excluded them. Their journeys are a testament to the power of perseverance and the importance of supporting those who dare to dream differently.
Kunnath’s commitment to these women extends beyond her photography. She actively supports them by attending their competitions and providing professional headshots, recognizing the significance of their contributions to the sport. Her work serves as a celebration of their achievements and a call to recognize the value of diversity in athletics.
A Movement for Change
As more women embrace bodybuilding in South India, the movement is gaining momentum. While there is still a long way to go, the progress being made is undeniable. These athletes are not only changing perceptions within their communities but also inspiring a new generation of girls to pursue their passions, regardless of societal norms.
Their stories remind us that strength is not defined by physical appearance alone, but by the courage to challenge the status quo and the determination to succeed. As they continue to push boundaries, they pave the way for a future where all individuals, regardless of gender, can thrive in the sports they love.
In a world that often seeks to define strength in narrow terms, these women are redefining what it means to be strong. Their journeys are a powerful reminder that true strength lies in the ability to break free from constraints and embrace one’s full potential.